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Codcast Italia is a web marketing consulting firm located in Milan, Italy. Thanks to its competencies in the social physics field, Codcast Italia is able to identify the best web marketing and communication strategies for its clients. The company does it by measuring the effectiveness of certain forms of communication through social networks, and then uses this data to create innovative, creative, promotional content whichis then shared on various social networking platforms. These steps ultimately lead to a successful web marketing strategy. Codcast Italia owns a multiplatform channel followed by over 44 million people coming from 14 different countries. They focus their attention on the first step of the process, which is acquiring new viewers. It's in this phase that a new kind of creativity is called for. A form of creativity that captures people's attention in a new way. The internet is a medium with unique characteristics and requires a different approach, which Codcast Italia has learnt to master.